The algorithm for finding dupes seems extremely flawed. Maybe it’s just me, but I have about a 99% false positive rate and in many cases, can’t see the logic in associating two entities. With a big database, that means I need to navigate 5000 matches to find 10-15 actual matches. We also need the ability to sort and look deeper into a contact to confirm if it is or is not a match if the presented data is inconclusive.
Hi @JSOK,
If you find HubSpot’s deduplication / matching insufficient, your best option would currently be third party integrations like Insycle: HubSpot Data Standardization & Cleansing | Insycle
HubSpot is probably also working on improving data quality and deduplication features but if you’re looking for a short term solution, integrations are the way to go.
Best regards!
Hi @JSOK,
Were you able to resolve your duplicates issue?
We released Koalify a HubSpot plugin to make data deduplication in HubSpot easy.
You can set your own rules/properties to identify duplicates and select these in a view.
You can find more information on our blog:
Create a view of duplicates that were identified based on a specific property
Hope this helps!
Best regards,
Jonas