Linkedin Engagement Rate

Academy Study Groups Study Group: Social Media
1

How can I calculate the average LinkedIn engagement rate over a month ?

2

Hi @CKohn,

Thanks for reaching out to the group!

LinkedIn calculates engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.

Here’s an article with the calculation: The LinkedIn Engagement Rate

Best,

Kristen