I have set up our lead scoring properities, however, if a lead completes an action multiple times I would like them to score for each time not just the first. How would I go about doing this?
Ex. they visit 3 pages and score 5 points. If they visit 3 more I would want them to earn another 5.
Thanks in advance!
Hey @KStevens1020, thanks for reaching out! This is a great question.
In the example you provided, you would just need to set up an additional scoring criteria. So you’d have:
You want to be sure to use greater than or equal to instead of just equal to. If you just used equal to, your contact who viewed 7 pages would actually no longer have the assigned points since they would need an exact value in order to award points. Using greater than or equal to will easily allow you to accumulate those points! Just wanted to call this out since it tripped be up before!
Just keep in mind that you’re limited to 100 total positive and negative scoring criteria, so make sure you leave yourself enough slots for scaling in the near future.
Hope this helps!!