Your reps are drowning in research. Every prospect needs context. Every email needs personalization. There aren’t enough hours in the day to do it right at scale.
Prospecting Agent handles the research and writes personalized outreach, so your team can focus on conversations that actually close deals. Since launch, you’ve told us what needed improvement, and we listened.
Here’s what we’ve been working on: smarter research, truly personalized emails, flexible configuration, and seamless integration with your existing workflows.
Performance and Productivity
Good prospecting starts with good research. But manual research kills momentum. We’ve automated the heavy lifting, so your reps spend time selling, not searching.
AI-Powered Prospect Research
- The agent researches every prospect before writing a single word. It pulls from company websites, recent news, CRM history, and web data to understand who they are and what they care about. Reps save up to 95% of the time they used to spend digging for context. That research now happens automatically, at scale.
Agent Customization & Flexibility
Different segments need different messages. A product launch email shouldn’t sound like a renewal pitch. We’ve built the controls you need to tailor outreach without starting from scratch every time.
Selling Profiles
- Create profiles for different value propositions, product launches, or even audience segments. Each profile stores your messaging, tone, and preferred call-to-action. Launching a new product? Build a profile. Targeting a new vertical? Build a profile. Your reps get consistent, on-brand outreach without rewriting everything manually.
Email Capabilities
Generic mail-merge emails get ignored. True personalization—the kind that gets replies and meetings booked—doesn’t scale when humans go at it alone. We’ve built the agent to write emails that actually sound like someone did the heavy lifting.
Personalized Email Drafting & Follow-Up
- Every email reflects the research the agent already did. It references specific details about the prospect’s company, role, or recent activity. Then, it follows up based on engagement signals, not arbitrary timers. It also supports 200+ languages, so your global team can prospect anywhere. This leads to higher response rates and more leads converted, with no extra headcount.
Seamless Integration
Prospecting isn’t just cold outbound. It’s inbound follow-up, re-engagement, and acceleration. We’ve connected the agent to your existing workflows, so it works wherever your leads come from.
Workflow & CRM Enrollment
- Trigger outreach from any HubSpot workflow. Form submission? The agent follows up. Lead score crosses a threshold? The agent reaches out. Deal goes cold? The agent re-engages. You can also enroll contacts directly from the CRM with no separate tool to manage. Nothing falls through the cracks. Every lead gets touched.
Getting Started
You told us reps needed to spend less time on busywork and more time on conversations. These updates make that possible.
Set up your first Selling Profile. Connect a workflow. Let the agent handle the research and the first touch. Then tell us what to build next.
Get started with Prospecting Agent here.