More buyers are turning to AI before they ever visit a website, and most brands have no idea where they stand.
HubSpot AEO (Answer Engine Optimization) changes that. It gives you visibility into where you appear across tools like ChatGPT and Gemini, and provides a clear path to improve.
See where you stand
HubSpot AEO brings your AI visibility into one place, so you always know where you stand:
- A unified AI visibility score across answer engines
- The prompts your customers are likely asking, and whether you’re showing up
- Where competitors are appearing instead of you
- Gaps where you’re not being cited at all
Easy to understand without needing deep AEO expertise.
From insight to action
A common challenge with AEO today is that insights and execution live in different places.
HubSpot AEO connects the two:
- Identify a visibility gap
- Get a specific recommendation
- Act on it within the same workflow
No exports or handoffs needed.
Content Actions will be available from June 2026.
Built on your business context
If you’re using Marketing Hub, AEO leverages your CRM data from the start.
That means recommendations are based on things like your:
- Industry
- Competitors
- Existing content
- Customer segments
Over time, this helps prioritize the prompts and gaps that matter most for your business.
How it works
You can get started in a few minutes:
- Enter your domain and competitors
- Review your visibility score and prompt coverage
- Work through recommended actions and track changes over time
