Currently, HubSpot users on Sales Hub Professional are limited to 100 custom reports, while Sales Hub Enterprise users have a cap of 500 custom reports. The next available option is the Reporting Add-On, which offers 3,000 reports, but this massive jump can be too much for small and mid-sized businesses that don’t require that many reports but need more than the base limits.
Proposed Solution:
- Custom Reporting LITE Addon:
- HubSpot could introduce a Custom Reporting LITE Addon, where users can purchase additional reports in manageable increments, like 300 or 500 extra reports. This would give businesses more flexibility without needing the full 3,000-report upgrade. The exact number of reports offered in this plan could be decided by the HubSpot product team.
- Variable Pricing Model:
- Similar to how HubSpot charges based on the number of seats, a variable pricing model could be applied to custom reports. For example, businesses could pay a certain dollar amount per 100 reports, allowing them to scale their reporting capabilities without committing to a large, fixed plan. This would be particularly useful for businesses that need more flexibility in their reporting but don’t want the full Enterprise or Reporting Add-On package.