Integrate with GA4

Marketing & Content Hub Tips, Tricks & Best Practices
1

I would like to check on the “Integrate with Google analytics4” and “Integrate with Google Tag Manager” sections in the “Pages/Connections” section of Hubspot.

Is it appropriate to use only one of these?
Or is it appropriate to select both?

I am concerned that if I link the two, it will be double counted.

2

Hi @HA902,

You can use both UNLESS you are already using a GTM trigger to send your Google Analytics (GA4) tracking code to your pages through Google Tag Manager, in that case, the GA4 connection wouldn’t be necessary.

Josh

3

Thank you so much, @Josh