Inbound vs. Inbound Marketing

I am currently Inbound certified and just started the Inbound Marketing certification. I find this a tad confusing. It seems like Inbound is more of an overview and Inbound Marketing digs more deeply into the mechanics. Would this be a fair was of looking at the difference between the two certifications?

Hi @web-apprentice,

That’s a great question!

I wanted to refer you to this conversation regarding the Inbound and Inbound Marketing courses. One of the academy professors, @KyleJepson, explains the difference between the two courses.

Hope this helps! :slightly_smiling_face:

Cheers,

Kristen

Hi @web-apprentice

In my opinion ‘Inbound’ is a whole philosophy for business, encompassing the entire customer lifecycle as can be represented by the flywheel model, whereas ‘Inbound Marketing’ is the specific part of that philosophy focussed on lead generation and opportunity creation.

Inbound Marketing is supported by Inbound Sales and Inbound Service philosophies to help businesses provide a more customer-centric experience across their entire journey with the company.

What’s interesting is that while Inbound Marketing is predominantly geared towards generating new opportunities/customers though marketing communications, the flywheel approach aims to turn existing customers into a major source of new ones by improving success, satisfaction, loyalty and evangelism though good sales and customer service experiences.

Hope this helps.

This is great!

Thanks for sharing, @Phil_Vallender!

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Thank you for the helpful link. :+1:

You’re very welcome, @Berlin!

This is a solid explanation!

Oh! That’s a great explanation there. Thanks for the clatrification.

The way you have explained the content was awesome. You have mentioned about the fly wheel approach it can also helps to get qualified leads.

Clear explanation; thank you so much!

Thank you for asking this question. as a matter of fact, I am co-asking this too.