Im going to create a content creation calendar for me and my team so we can better organize the flow of how we actually create the content we put out there. right now its very much randomized and no organization, so certain stages often get swept under the rug holding up production for everyone else.
Before I create my next piece of content, I’ll take out time to evaluate what I have been doing before and would make adjustments where necessary.
One thing that I would do to improve my current process is once I have an idea and an outline or first rough draft, have others review it and record their suggestions so I can review and revise later on.
research, choose the platform that appeals to me and my audience
Before submitting the article, I will show it to others and see if they can relate with it and if the information is enough for the target audience.
I’m going to look at agencies where I can publish the work so that it will expand the reach
Create a googlesheet for the team with the content framework for the next year on it. Have a team meeting to go through it and agree the phases.
I’m going to evaluate the performance of my content on different platforms and adopt measures to improve the performance on the platforms that are lagging behind
Before creating our new content I will find the main answer that my content will give to our audience in which level of the customer journey
Before I create my next piece of content, I will create an evaluation form to receive feedback from my leader, my manager, and my colleague. This will help me identify the problem and give the best solution for the next campaign.
Before I create a content, I’ll establish the goals I want to achieve first. Am I going to use it to get leads, engage, inform etc.? And once it’s done, I’ll start doing my research and work backwards from there.
I like the process of identifying the business goals, and then preparing 2 or 3 strong pieces of content for the buyer’s journey, as it relates to the business goals.
Before my next piece of content is created, I’ll meet with product managers to determine major upcoming product launches from our manufacturers. I’ll use these targets to create timely content for each quarter in each of our distribution channels.
Surveying potential customers and clients definitely helps to improve products and effective communication and delivery of the product.
Before I create my next piece of content I’m going to collect the highest views contents, then gather the team in a virtual meeting to discuss the reasons for its success.
In my content creation process, I want to work to conceptualize content more efficiently by considering the buyer’s journey in-depth. By analyzing the various stages of the buyer’s journey, I can better understand which pieces of content need to be created in the first place, whether it’s a webinar, blog, eBook, social post, or so forth. I can also determine the subject(s) the content focuses on in a more impactful way before planning a timeline, creating a workflow, reviewing the written piece, and organizing and storing it for future use.
Do some market researchand find some big questions that need to be answered.
I will find what my prospect needs and think about them
The content should be relative , exclusive and meaningful
yes, it sounds great!
Understand what is the goal i want to achieve for the content creation. To generate more leads? To give awareness to my audience? Or to influence the audience? Different goals with different content creation framework