Your content creation process should be something that’s clear, repeatable, and organized. It’s important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what’s one thing you could do to improve your current process? For me, I’m going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
Let’s say you are creating a podcast so you serve the audience that wants to consume audio, but then you want to reach people through a blog- you can transcript and edit the conversation from the podcast and then create a blog entry around it. One source of information for two different platforms.
Great idea, will research popular subject matters that interest me. Then, I will create a Content Framework. And present it to two audience types on different platforms.
I will research popular subject matters that interest me. Then, I will create a Content Framework. And present it to two audience types on different platforms. Social media sites
For my next piece of content, I am going to look at my platforms and see which one did the best and which one needs more work. This way I know how to connect to more of an audience, and also improve on my other platforms to reach even more people.
I’m finalizing a H2 plan on content creation efforts as we speak. Making my own plans and processes more transparent makes it a lot easier to also communicate that no more ad hoc marketing ideas are needed (ad hoc ideas are typically short term ideas and often times they kick in, when impatience reg. lead gen takes over. I call it ‘the granade scenario’).
Communicating plans helps me avoid this - at least to some extend
Every time I start writing about a new industry, I pick up the feedback from my previous works. It helps me stay grounded to effectively communicate with the person on the other side. I also like to look at the analytics, even though I don’t understand much of it to see which CTAs are working and which are not.
I would also like to improve on the tonality that my content delivers, making it more conversational. I would also be speaking to people from the industry that I wish to write about, to understand their pain points, then I can look for tangible solutions that can help them on a long-term basis.
