Improving your content creation process

In my field, I work with high school students and adults who work in the construction industry. I find it very hard to please both of these audiences because of how wide the age ranges are, what I will do for my next project is talk to the students I work with and ask them what they want to see or learn more about. creating a survey would be ideal but most will not particpate in doing that. I am still very new to this role so I am still learning how to nagvigate through our marketing reports