Hello all! My name is Amanda, and I’m another product manager here at HubSpot who is thinking about/reviewing this request for heatmaps. I have a few questions I’d like to crowd source your opinions on:
If we were to add heatmaps for site pages (blog posts, web pages, LPs) to HubSpot, where in the tool would you expect to see them/where would be the most convenient spot for them to live?
How important is it for you to see clicks on negative/empty space on a page? Or do you only really care about link/button clicks?
Is it important for you to see the click activity of individual visitors/individual sessions one at a time? Or would you only look at overall click behavior across all users?
Would you want heatmap data for individual web pages? Or would you be interested in seeing most clicked buttons/links across your entire website?
Feel free to shoot me a DM if you’d like to talk about this in greater depth!
Hi Amanda,
- I would like heatmap setup to be with each page
- I would like heatmap analysis as a separate area so as to not have to
navigate to every page individually. Be good to be able to link from
contact record activity
- Definitely need page level info
- Aggregate scroll level information is important
- MVP with aggregate info and later incorporate individual user level info.
@a_schumacher Thanks for following up on this! Here are a few of my thoughts on your questions:
Where should heatmaps live?
Ideally, I’d love to be able to access them both from within the Analytics tools as well as when looking at the information for that individual page, blog, email, etc. That being said, if one option dramatically reduces the time it would take to get this feature in beta, I’m not going to be picky haha.
How important is it for you to see clicks on negative/empty space on a page?
My personal preference would be to be able to see wherever someone is clicking even if it’s not a CTA or link itself. This information, for example, was recently very helpful for one of my clients where we were able to identify an area in the design that was causing a lot of confusion for visitors and making them think it was an area they were able to click on that they could not.
How important is viewing the click activity of individual visitors/individual sessions one at a time vs. overall click behavior across all users?
This is an area I could see growth for overtime. I can imagine how helpful it could be to be able to see not only the overall activity of users but to be able to further customize content for individual personas and targeted accounts as well as find new triggers for automation and lead scoring. That being said, for at least an initial beta as long as I could see overall behavior I would be happy!
Would you want heatmap data for individual web pages? Or would you be interested in seeing the most clicked buttons/links across your entire website?
Individual pages for sure. The current analytics provided by HubSpot CTAs doesn’t necessarily solve all the issues your suggestion would provide, but I feel it does a good enough job where that’s less of a priority for me at least.
Hope this was helpful and I look forward to seeing what features might appear in the future!
As someone who truly thinks this feature could be a game-changer, I wanted to go ahead and answer your questions:
In my opinion, it would make the most sense to have this feature live in the performance section when looking at any particular blog post, landing page, etc.
I think having the clicks for links, buttons, images, CTAs, etc. would be sufficient. I don’t think having it track clicks in whitespace would be beneficial (at least in my case).
I feel that the availability of individual and mass user data could be beneficial.
Again, I think having an option for “most popular clicks” as well as individual page data would be beneficial.
If you have any further questions/thoughts on this, please reach out!
If we were to add heatmaps for site pages (blog posts, web pages, LPs) to HubSpot, where in the tool would you expect to see them/where would be the most convenient spot for them to live?
Performance section for post/page, similar to how the email heat map lives
How important is it for you to see clicks on negative/empty space on a page? Or do you only really care about link/button clicks?
Not important at all, we only care about link/button/image clicks
Is it important for you to see the click activity of individual visitors/individual sessions one at a time? Or would you only look at overall click behavior across all users?
The overall behavior is the most important but we do have need to be able to filter that by audience (list membership or contact property) E.G. what are people on this list/in this audience clicking
Would you want heatmap data for individual web pages? Or would you be interested in seeing most clicked buttons/links across your entire website?
Both but definitely strong need for individual web pages, blog posts, and landing pages to determine user journey and how to optimize CTAs, understand where users want to go from different pieces of content, and decrease bounce rates.
Glad to see that hubspot is looking into adding this as it is much needed and will keep us from having to use yet another third-party solution on our website. Shame it is not already in place as I am having to implement this now and the solution I am looking at also offers live chat and other hubsopt functionality so I may have to move there until hubspot gets it in place.
Negative space clicks probably not as important as scrolling (unless those negative clicks would come from touching to scroll on a mobile device).
We definitely need to see overall AND individual click thru trails. This is valuable insight into what each user needs/wants.
When searching for the heat map tool, I was happy to see the hubspot blog post about the three different types. The great hope was to find the tool in hubspot. After reading the blog post, I was disappointed, as there was no tool in hubspot yet.
Absolutely! We had started the process of moving landing pages from Unbounce to Hubspot but stopped when we realized how awkward the performance page is. I don’t understand why email has HTML click mapping, but landing pages don’t. Such a bummer. We’d hoped to have all pages on one platform but it doesn’t make sense yet because of this issue.
A heat map would also be great for emails! I know you have the read, skimmed, and glanced analytics but our email is very long and for someone to be classified as ‘read’ they just have to be on our email for 8 seconds, so a heat map would help un inducate where people engage with the most and how far in the email they get up to.
Another vote for a heatmap! It would be amazing to not have to use a third-party tool to track our important pages and have everything related to our customer engagement metrics in one location (HubSpot).
Thanks for looking into this. it will be such a great asset to HubSpot.
Would it be available to all packages or limited higher packages?
If we were to add heatmaps for site pages (blog posts, web pages, LPs) to HubSpot, where in the tool would you expect to see them/where would be the most convenient spot for them to live? - I’d say on the LP reporting (via landing page, click on the page and then you see some core stats of clicks, bounce rate etc), on that page it will be more intuitive to also see the heatmap or at least a link from there to a different place to see the map in detail.
How important is it for you to see clicks on negative/empty space on a page? Or do you only really care about link/button clicks? - it is important to see what doesn’t work at all, if it is core text in that empty space, we want to see it and move it somewhere else.
Is it important for you to see the click activity of individual visitors/individual sessions one at a time? Or would you only look at overall click behavior across all users? - mainly overall because it shows the trend. Ther emight be some use cases for individual, but not as beneficial as accumulative map.
Would you want heatmap data for individual web pages? Or would you be interested in seeing most clicked buttons/links across your entire website? - each landing page individually - especially for campaigns that we are running, we need to know how this asset is performing, what we need to change for each individual landing page.
Hi,
It’s a bit disapointing not to have a heatmap function for a tool which is providing landing pages … It’s great to A/B test but it’s quicker to see where visitors go on the LP.
It would be great not to rebuild such functionalities in HS but to be able to connect hotjar or similair tools to HS. They are specialized tools on this topic and will be very often better than you.
thanks
Hi! I think a heatmap tool not only in analytics for webpages, blog posts, and LPs but also in email. I think it would be super helpful to see the scroll depth and how far down the email recipients made it. I think this would add a great deal of value to Hubspot for analytics.
Escalating this toppic again, I would like to highlight how important it is from analytics point of view, specially for the Campaigns LPs. I just had to prepare a performance report for a client and the big question popped up: “Which part of the Landing Page exactly performed well and which didn’t?”. No answer.
Please put a high priority to this request, hacing the heat map in the LP Performance and measure clicks and interactions similar to the emails is very important to us. Most of the feedbacks up there are repetitive, so I will not answer the questions individually, but I do want to highlight the importanc of hacing this tool asap, this will give more lavarage to the HubSpot LPs and Website Pages.
If we were to add heatmaps for site pages (blog posts, web pages, LPs) to HubSpot, where in the tool would you expect to see them/where would be the most convenient spot for them to live?
Reports.
How important is it for you to see clicks on negative/empty space on a page? Or do you only really care about link/button clicks?
This heatmap shows a behavior of the users on my site.
Is it important for you to see the click activity of individual visitors/individual sessions one at a time? Or would you only look at overall click behavior across all users?
It would be nice to have both.
Would you want heatmap data for individual web pages? Or would you be interested in seeing most clicked buttons/links across your entire website?
It would be nice to have both options.
