General contractor learning SEO

Academy Study Groups Study Group: SEO
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Hello Im a general contractor and looking to understand seo so that I may hire the right marketing company .

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Hi @AAguilar703 , covering basic tips and tools here:

What is SEO?

SEO is the process of improving your website so it ranks higher in search engines like Google. The goal? To help more people find your content organically (without paid ads).

There are 3 major parts of SEO:

  1. On-Page SEO – optimizing your content, keywords, headlines, meta descriptions, images, etc.
  2. Technical SEO – ensuring your site loads fast, is mobile-friendly, and is crawlable by search engines.
  3. Off-Page SEO – getting backlinks (links from other websites to yours), building authority, and social sharing.

Tools to Learn & Practice SEO (Free & Beginner-Friendly)

  • HubSpot Academy SEO Course: Great place to start – free and beginner-friendly.
  • Google Search Console – Shows how your website performs in Google search.
  • Ubersuggest or AnswerThePublic – For keyword research and content ideas.
  • Yoast SEO (if you use WordPress) – Helps optimize your content for search engines.
  • Google Trends – Helps you spot search trends and seasonal topics.
  • Semrush/ahrefs – More advanced, but have free versions and trial periods.

How HubSpot Can Help You with SEO

  • SEO Recommendations Tool: HubSpot’s CMS scans your website and gives you specific, actionable SEO fixes.
  • Topic Clusters & Pillar Pages: Organize your content around core topics and related blogs to improve rankings.
  • Blog Optimization: Built-in tools to optimize meta tags, titles, images, etc.
  • Analytics: See which pages bring in organic traffic and track keyword performance.

Tips for Beginners:

  • Start creating helpful, authentic content for your audience.
  • Use keywords naturally, not forcefully.
  • Be patient — SEO takes time but brings long-term results.
  • Keep learning and experimenting — SEO is both science and art!

You’re in the right community to grow your skills! Feel free to ask more questions — SEO can seem complex at first, but once you break it down, it becomes really fun to work with.

All the best on your SEO journey!

Hope this helps.
Thank you!
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