My major goal is to optimize the website content and visibility for my start up.
Hi @Ana996! How are you?
HubSpot offers several free tools to help you analyze your current position and generate new, optimized content:
AEO Grader
There are also free courses on HubSpot Academy on SEO, you should definetely check them out.
Make sure you prepare content that’s relevant to your buyer persona, and adapts to the questions they need to solve while they advance in their buyer’s journey.
Hope this helps!