Hey everyone,
We’re having a real problem getting clear GA4 reports for UTMs from HubSpot. Needing to build a funnel report.
We run A/B email testing and need to differentiate between the emails through to add to cart and conversion. Our website is hosted on Wordpress.
However when we use HubSpot CTA’s the reporting stops at campaign level.
We have added tracking URLs to a CTA which seems to completely break the reporting somehow, and adding a tracking URL to a normal button means we lose some of the ability to report on CTA’s or use them as trigger actions within HS.
Any solutions are greatly appreciated.
Hi @squigglebit,
I understand that you’re having issues with getting clear GA4 UTM reports from HubSpot for your A/B email testing, especially with tracking conversions beyond the campaign level on your WordPress site, as adding tracking URLs to HubSpot CTAs or buttons seems to break or limit reporting and trigger functionality.
I’d like to tag in some of our Top Contributors to see if they have any tips on this -- Hi @MarianKaha @Aakar and @Ben_M Have any of you all seen this behavior before? If so, how were you able to resolve?
Thank you!
Cassie, Community Manager