Across our website traffic reporting we see massive spikes coming from the Usercentrics/Cookiebot scanner. Unfortunately it doesn’t appear that HubSpot recognizes and filters this as bot traffic. I found this support page from Usercentrics, and I was going to add the IP addresses to the list of IP addresses to exclude from our reporting, but then I saw their note about the best way to filter out the traffic is through the “user agent string”. This goes over my head though…
Does anyone know the most effective way to hide this traffic from reporting?
Hi @Kec415
Thank you for reaching out to the Community!
I’d like to invite some community members who are subject matter experts to join this conversation. @Phil_Vallender@ArisudanTiwari@GiantFocal - Would you be able to share any insights on this? Your expertise would be greatly appreciated.
Best,
Victor
This comes up from time to time with scanners like Usercentrics/Cookiebot since they don’t always get flagged automatically as bot traffic.
The most effective way to filter it out in HubSpot is by excluding the referrer domain for Cookiebot. You can do this directly in your settings by following the steps in this article: Exclude traffic from your site analytics.
That way, any hits coming from the Cookiebot scanner won’t show up in your reports and you won’t have to manage IPs or user agent strings manually.
Let me know if that helps clean up the spikes in your analytics.
Hey @Kec415 - thanks for following up here!
Re-tagging @Phil_Vallender, @ArisudanTiwari, and @GiantFocal to see if they have any further insight on being able to identify the referrer domain for Cookiebot.
Shane, Senior Community Moderator
Across our website traffic reporting we see massive spikes coming from the Usercentrics/Cookiebot scanner. Unfortunately it doesn’t appear that HubSpot recognizes and filters this as bot traffic. I found this support page from Usercentrics, and I was going to add the IP addresses to the list of IP addresses to exclude from our reporting, but then I saw their note about the best way to filter out the traffic is through the “user agent string”. This goes over my head though…
Does anyone know the most effective way to hide this traffic from reporting?
HubSpot doesn’t currently let you exclude traffic based on a user agent, only by IP address. If the Cookiebot scanner uses fixed IPs, excluding those is your best option.