HubSpot recently released the new Service object, which is separate from Tickets. For our onboarding process, new customers complete a form with information that directly belongs on the Service record, not on Contacts, Companies, or Deals.
Right now, HubSpot Forms only support Contact, Company, Deal, and Ticket properties. Service properties cannot be used on forms, which forces us to store onboarding fields on the wrong objects and then copy them later with workflows.
Since these fields are specific to the Service object, it would be far more accurate and efficient if:
- Service properties could be added directly to HubSpot forms, and
- Form submissions could create or update Service records.
This would improve data accuracy, reduce workflow overhead, and align onboarding intake with the correct CRM object.