Email Send Cap Frequency Backlog

Marketing & Content Hub Email Marketing Tool
1

Hi there,

I am looking into setting up the email send frequency cap in our HubSpot account.

I would like to confirm what happens to emails that are blocked from being sent due to the frequency cap being reached for recipients.

Will the email automatically send once the time period has refreshed e.g., the email will be sent the following week, or will the recipient never receive the email unless it’s resent manually and this feature is turned off?

Any insight here would be greatly appreciated.

Thank you!

2

Hi @ZDollard,

“emails will not be sent to any contacts who have met the frequency cap”, see here: Set up an email frequency safeguard

They’re not queued up, they’re dropped entirely.

Best regards!