Good day!
I would like to further understand the figures shown on each of the emails that I send out.
What are these figures based on?
Hi @MariaDP,
Sure, this is explained here: Analyze marketing email performance
- Time spent viewing email: this report shows whether your recipients read, skimmed, or glanced at your email based on how long it was viewed on their email client. Some clients, such as Gmail, do not provide this data.
- Read: the percentage of contacts who opened the email and viewed it for at least eight seconds.
- Skimmed: the percentage of contacts who opened the email and viewed it for two to eight seconds.
- Glanced: the percentage of contacts who opened the email and viewed it for less than two seconds.
Best regards
