Hi all! As Joe had just posted, we’ve just opened up a beta allowing renaming of Marketing Campaigns. As impossible as it might seem, we’ve been chipping away at this feature since my last update, almost non-stop. This update required us to completely re-engineer how a lot of the core structure of Campaigns worked, to allow us to divorce the campaign name as the primary ID for the campaign.
The result is that it is now possible to rename a campaign, and while we’ve done our best to ensure that the current behaviour of Marketing Campaigns is still intact there’s still a possibility that some reporting data could change when a campaign name is changed. As a result, we’ll be taking this beta somewhat slow to ensure it works as expected.
If you’re interested in getting access to this beta, you can submit your portal ID(s) here: Request Beta Access to Campaign Renaming
All that we ask is that you let us know here if anything doesn’t work as expected or if there’s anything missing you’d like to see.
How it works
A quick rundown of what you’ll find when you get access, clicking Actions > Edit on any campaign will now show a new sidebar panel where you can edit all the details of the campaign, including the name:
A practical example of this, if a you created a campaign call “Campaign Old” and then renamed it to “Campaign New”, when it was initially created a utm_campaign value would be created and associated with it called “campaign+old”, and when it was renamed, an additional utm_campaign called “campaign+new”. Moving forward, both utm_campaign values are associated with the campaign, so any old or new traffic on URLs with utm_campaign=campaign+old or utm_campaign=campaign+new will be associated with the same campaign in HubSpot.
Once renamed, any references to that Campaign inside the app will automatically update (i.e. assets will show as being associated with “Campaign New”) and any tracking URLs built inside the Tracking URL Builder app in HubSpot will automatically update to use the new utm_campaign value.
Getting access
If you’re interested in getting access to this beta, you can submit your portal ID(s) here: Request Beta Access to Campaign Renaming
Requests will be actioned once every business day, so it might take a day before you see the update in your account. Please let us know if you see any issues as you try it out.