I’ve been hearing a lot about Content Remix, especially after Inbound, so I decided to try it myself. I purchased the feature and have been testing it with branded emails and landing pages, but I haven’t had much success so far.
It doesn’t seem to work well with custom or branded templates, which makes me wonder who this feature is really for. Has anyone here figured out an effective way to use Content Remix for creating emails or landing pages that follow brand guidelines? Any tips, workflows or real use cases would be appreciated.
Hi @hcrago , you’re not imagining it. What you’re seeing is pretty much how Content Remix behaves today.
Content Remix is optimized for speed and ideation, not brand fidelity. Under the hood, it works best with HubSpot’s default email and page modules where structure, spacing, and components are predictable.
Once you introduce heavily customized templates, complex CSS, or strict brand systems, Remix struggles because it doesn’t really understand design intent. It’s remixing copy and layout blocks, not interpreting brand rules.
In practice, most teams I see getting value from Content Remix are using it upstream. Think first drafts, campaign variants, or internal enablement content. For example, generating multiple headline or body copy variations from a source email, then manually dropping the approved copy into a branded template. It’s much less effective when you expect it to output something that’s already “on brand” and ready to send.
A workflow that works better is separating concerns. Let Remix handle messaging and structure in a neutral template or draft asset, then lock brand compliance at the template level. Branded email and landing page templates should stay rigid, with Remix feeding content into predefined modules rather than trying to reshape the whole asset.
This aligns with how HubSpot positions structured content and templates in general (Create and send message templates )
Also worth noting that, as of now, Remix doesn’t respect custom modules or advanced layout rules consistently.
HubSpot has acknowledged that Remix is still evolving and is more assistive than authoritative. Their own guidance frames it as a content accelerator, not a replacement for brand systems (Repurpose content with content remix )
So the short answer is yes, it works, but mainly as a drafting and variation tool. If brand precision is non-negotiable, Remix should sit before your design system, not inside it.