I run the Build with HubSpot: Content Remix Small Group Coaching session as a Professor at HubSpot. One of my favorite tools available with a Content Hub Professional or Enterprise subscription. The Content Remix is a massive time saver, helping to eliminate the heavy lifting of content creation. So you can focus on strategy while maximizing reach, personalizing content, and scaling with ease. There are so many different ways you can take advantage of the Content Remix; customers always ask me for my recommendations. Here are 4 elite ways you can take advantage of the Content Remix today:
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Scale one core message across channels – A classic use of the Content Remix, helping you amplify your reach by taking one strong asset and remixing it into many channel-ready versions varying in length and style. Think of taking a blog post you’ve just written and putting it into the Remix to generate 3 social posts to promote it, a CTA and form to generate leads from the new post, and an email to follow up when someone shows interest. A full campaign in just a few minutes!
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Create content tailored to an audience or goal – Personalization is so important for capturing attention in this AI world; use the Remix to personalize with ease. Take one asset, then generate multiple versions, each personalized based on shared characteristics. For example, you create an email announcing a new webinar; put that email in the Remix to generate emails personalized by different industry groups, so each version uses language and goals the audience cares about to drive webinar sign-ups.
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Generate multiple variations of the same asset type – Make different variations of one asset in the Remix to test different angles, messages, or channels. Review everything all in one place before saving the best content to keep your account clean while testing.
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Create short video clips from longer formats – Take your webinar recordings, demos, or any videos to the Remix to create multiple short clips to use on social, in follow-up emails, or in presentations. Avoid the editing work and save time to get prime content!
[Bonus Tip] Save your best remix workflow as a template – Repeat the good work by saving your remix as a template, so you and your team can reuse a repeatable repurposing motion for launches, webinars, or campaigns!
Ready to stop starting every campaign from scratch? Reserve your spot in my upcoming Build with HubSpot: Content Remix coaching session to master these strategies live, get real-time feedback, and learn how to save your best remix workflows as repeatable templates!