Hey team,
HubSpot’s been auto-creating companies and contacts anytime someone outside the org sends us an email. It’s helpful for Sales since it captures new referrals and updates contact info.
But here’s the problem: we all get tons of marketing emails, and HubSpot’s turning every one of those into a new company/contact record. It’s flooding the CRM with junk.
If I turn off the “Create and associate Companies with Contacts” setting, it stops this completely—but that also means Sales loses a feature they actually rely on.
Is there a smarter way to handle this? Ideally, I’d want to exclude most users from the automation but keep it on for Sales.