There is currently no way, not even a standard report, to calculate Customer Acquisition Cost (CAC) in HubSpot. This is a marketing and sales metric 101. CAC should be a standard report, especially when one considers HubSpot is, for many organizations, the single source of truth for all marketing and sales activity. Logically, one would then expect an organization could conduct all reporting in HubSpot as well. We need this report to make informed business decisions. Please add customer acquisition cost (CAC) to the standard library of reports.
Yes we have clients that need COCA too
I totally agree! CAC is a very important metric that should be available as a dashboard in HubSpot.
+1, this is a must request.
Is there any easy workaround to track CAC in Hubspot Reportscurrently please?
I am more interested to know why there is NOT a metric/property for CAC in Hubspot?
Also why users can apply custom calculations? We have the Ad Spent number and You have Deal Flow Stage that alteast with manual calculation you can find the Blended CAC!
This is such a basic concept and an ABSOLUTE NEED.
That’s embarrasing - How is this a marketing platform without that report???
Upvoting and commenting on behalf of a customer.
^++
3 years now and no reaction? CAC is a basic formula to track in the marketing platform…
Came here to support this idea
bring CAC Report please!
+100
100%, is mandatory know that value.
Everything the OP said and more! HubSpot is becoming the source of truth for organizations to evaluate efforts - more top-line reports like CAC and LTC and Pipeline performance reports like this are becoming more and more necessary.