Cost Of Acquisition Reporting

[Leigh_Simpson]

I need to create a report to establish the cost of lead acquisition and the cost of customer acquisition.

I can see that we could add a budget to a campaign and associate marketing activity to this, but I can’t see a way of accessing Campaigns for reporting.

Is there another way of approaching this challenge?

What plans are there to include Campaigns into the reporting function, or enabling us to establish CAC and similar metrics inside HubSpot?

[Lucila-Andimol]

Hi @Leigh_Simpson hope you are doing well.

I’ve spoken to part of the Campaign’s team

and that part of the platform is changing “soon”(this year)

I’m waiting to have the same reports as you.

Right now the only "Campaing"report you have is this Attribution Report by Revenue (for enterprise licence only):

HubSpot_Campaign-Revenue report_Andimol

hope this helps!