I’ve built a dashboard with two reports one to track conversions from specific landing pages and the other to track all other conversions. In addition to date and field filters, the main filters I’m using are Recent Conversion = list of specific landing pages and forms OR First Conversion = list of specific landing pages and forms for one report and does not = the exact same landing pages and forms for the other. I’m running into two problems:
- I can’t get a distinct contact count in either report so conversions are inflated because the same contact is being counted multiple times.
- Contacts are also being counted in both reports even though the conversions don’t match the filters
I’m not sure how to adjust the reports to accurately show number of contacts converted by source. Any tips would be greatly appreciated!
Hi @fafricano,
Could you please share screenshots of your report configuration and confirm which conversion rates exactly you want to calculate?
First and recent conversion are generally not good choices for conversion rate reports, specifically recent conversion as it’ll be overwritten with each new submission.
In any case, in a funnel report contacts should only be be counted once: Create custom funnel reports - there should be no inflation if you use this report type.
Best regards
Here’s a screenshot of the filters and the tables we use for reference. We’re not looking for conversion rates but counts of form fills grouped by one of the field selections. The table visuals match the information and format we’re looking for I’m just not confident in the data given the duplicate counting across reports.
@fafricano if you’re looking at form submissions, I would generally recommend using the “Form submissions” custom report builder data source:
As I said, the “Recent conversion” report is not doing what you expect it to do. Contacts who submit another form will simply disappear from this report because their last conversion is not the specified one anymore.
And yes, if you have two reports, one filtering for first conversion, one for recent conversion, you will most certainly double count and inflate, purely because contacts who only submitted one form will appear in both reports (where first = recent).
If you’re just interested in the fellowship start preference, why have two separate reports and why filter for form submission after all? Couldn’t you just remove that filter entirely? Only contacts coming from that form would have the preference, I assume?
