custom behavioural events - attribution

Marketing & Content Hub Reporting & Analytics
1

I’m using custom behavioural events to track specific actions performed on my website (via an alternative solution) and want to know if this is having an impact on overall leads created.

Has anyone create an attribution report using custom behavioural events? I’ve read all documentation I can find but havent managed to find how this can be done.

Thanks

2

Hello @LWinzar, thank you for posting in our Community!

I would like to invite our top experts to this conversation @crispyGTM @franksteiner79 @danmoyle any recommendations for the @LWinzar matter?

Thank you,

Pam

3

Hi @LWinzar,

The custom behavioral events you set up don’t show up by default in attribution report, you need to unhide them first.

Navigate to Menu > Reports > Reports > Create report > Attribution > Contact create > Create a new report from scratch.

Scroll to the very bottom of the left sidebar and click Customize your interaction types:

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Instead of the above steps, you can also navigate to Settings > Tracking & Analytics > Attribution > Revenue attribution.

On this page, scroll down. At the very bottom you should see custom behavioral events with a switch that is set to off. After enabling them, they should be available to you in the report.

Hope this helps!

4

Thanks for the tag @PamCotton :blush:

I bow to the answer wizard @karstenkoehler here, @LWinzar. He’s got you.

5

thanks! I dont suppose you have any experience in building these attribution reports with custom behavioural events?!

6

Hi @LWinzar, I do, are you asking because you’re looking for support?

7

yes.

8

Hi @LWinzar, unfortunately I’m currently fully booked – @crispyGTM @danmoyle @franksteiner79, how about you, are you able to support? :slightly_smiling_face: