CTA Copywriting Tips

Academy Study Groups Study Group: HubSpot Marketing
1

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

  • Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it’s worth the cost to them.
  • Learn more. Sometimes, all you want is to give your potential customers a little more information so they’re prepared to buy something. That’s what this CTA is for.
  • Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing “join us” CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy.

2

‘Get your free eBook now’

3

Great.

4

We use ‘Request Management Proposal’ but after watching this course I am going to test some simpler, less formal alternatives also!

5

I actually think that it is really hard o create a short CTA which on the one hand says it all but on the other hand is short and simple. Hence, I often go with “find more information” or similar things.

6

I think you can take out the word find and simplify it to “more information”. They do not need to find more information because, with the button, you already told them where to look. I hope this helps.

7

Hi

8

“Try your Free Trial”

“Claim Offer”

“Get Involved”

9

CTA’s should always be focused on digital inclusion - so SUBMIT is not enough. Let people know, what’s going to happen when they ‘push’ the button.

10

Sharing is caring

11

I’ve always liked “Book Now” or “Get Quote”

12

Be concise, let the user know what action they are going to be taking

watch video now

download pdf

13

From the comments section, I really found “Get you free e-book” and “Get Quote” to be interesting, along with the one’s mentioned above.

14

Learn more. Sign up for our free webinar. Download free ebook.

15

“Claim Offer” or “Get Involved”

16

Ecommerce: Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversion: Try, Get Started, Subscribe, Sign Up
Non-profit conversion: Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community: Subscribe, Join, Sign Up, Refer,
Freebie giveaway: Download, Get, Grab, Claim, Take advantage of
General: Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,

17

Nice job - this is the perfect list.

18

get the free guide now

19

We use “CTV” Call To Value.
Instead of using Action - we believe it incentivises people more to use Value.
Example:
Learn more --> Be an expert in …
Join us --> Get the latest insights

20

I love that! “Call To Value” can also be a constant reminder for us to keep adding value to those we market to in the forefront of our strategies.