It depends on the situation, but I like to use ‘Find Out More’, ‘Share Your Thoughts’.
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Some of my favorites to use are things like “Get a Quote” or “Tune In” (for instance for a podcast) depending on the context of the CTA and the offer attached.
“Claim Offer” “Claim Your Free eBook Now”
Let’s Connnect!
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Start now, Join the community, Discover more, etc.
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Claim My Offer, What’s My Price, Continue Quote
I now understadn why we have to create CTA to each stage of the customer journey.
Hi,
One of my favorite CTA is “Get your free copy today!”
Thanks,
Soumya
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One of our most effective one was “I’m In!” when we did a post for our chairty partner.
I like something like ‘Sign Up in 2 Clicks’ - Gives you an expectation that the action you will take will be reasonable.
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CTA’s must be spread across the page to make sure it’s always accessible by the user and is within context
Understand Your Reader And Understand Your Audience
You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:
- What keeps them up at night?
- What are their problems?
- What do they really want but they’re not getting?
- How you can help them?
Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.
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