I am wanting to connect Linkedin to Hubspot in order to use the Conversions API as documented here Create and sync ad conversion events with your LinkedIn Ads account
However, I’m also sending events via the pixel in Google Tag Manager. How would I deduplicate the same events coming from both sources? Could I send an eventId as a hidden field to Hubspot which then sends this on to Linkedin using the above integration and then also send the eventId with the same pixel event, after which Linkedin deduplicates? I know that’s how it SHOULD work but I’m unsure if the native Hubspot-Linkedin integration would actually send the eventId to Linkedin allowing for this.
The Conversions API is a game-changer for tracking events server-side. It ensures more accurate data and better privacy compliance compared to browser-based tracking. If you have not implemented it yet, it is definitely worth considering for improving conversion accuracy!