Storytelling in action
who is the brand?
chicken Republic
Who are their audience?
Families, young adults, Workers
What challenges are they making their audience to overcome?
Providing a familiar, culturally-Tuned taste
Hey, @BAdeoti 
Welcome to our community! Since you are already working on frameworks, make sure to check out all the Content Marketing courses and certifications on the HubSpot Academy. — Jaycee