Contact Tracking Referring URL

Marketing & Content Tips, Tricks & Best Practices
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1

Hi everyone,

Question for the group. I’m to see/understand if there is a Hubspot equivalent here:
In Marketo you can use the Interesting Moments set up to track and stamp the URL on known records of the page before a form is submitted. So for example, if a person visits a product page, then goes to the contact us form and submits it, you can capture that the referring page was the product page so you know what page “drove” them to the form.
Does something like this exist in Hubspot? Anyone know?

Thanks,

-Troy

2

Hi @TLarson5,

As far as I know: no, this does not exist. You seem to be aware that “Recent conversion” captures the page of the submission, but the page prior to that is not surfaced in any contact property. HubSpot technically has this information but doesn’t surface it at scale.

I’d recommend requesting this from the product team by posting it in the HubSpot Ideas section of the community: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

Best regards!

3

Hi @TLarson5,

:white_check_mark: Yes, HubSpot does capture some of this referring page data, but with a few caveats:

:magnifying_glass_tilted_left: What You Can Track in HubSpot:

HubSpot automatically tracks analytics properties on contacts, including:

  • First Page Seen
  • Last Page Seen
  • First referring site
  • Last referring site
  • Time of First/Last Visit

:link: HubSpot Default Analytics Properties

These are helpful to understand what page or channel first brought the user in — and what page they were on before the form submission (as long as tracking is working and the user is known or cookied).

:red_exclamation_mark:Limitations (vs. Marketo’s Interesting Moments):

  • You can’t capture every single referrer step out of the box, but you can see more recent “last page seen” in Hubspot.

:light_bulb: Optional - Workaround: Capture Referrer in Hidden Field

If you want the exact previous page before form submit, you can:

  1. Add a hidden field to your HubSpot form
  2. Use JavaScript to populate it with document.referrer
  3. This will stamp the actual referring URL into the contact record on submission

This approach gives you exactly what drove a user to the form, even across non-HubSpot pages. Let me know if you want help setting up the hidden field technique!

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