I am having trouble understanding how this is being pulled.
First- these numbers don’t match Google analytics at all.
Second for the same Brand account, using the same date range the numbers do not add up.
For example for Coopind I used the custom date range of 6/3/2022-6/10/22.
Channel Analytics Report shows 29 users
Device Type Report shows 32
Google Analytics shows 462.
Why am I seeing this?
Hi @SDearden,
Thank you for reaching out to the Community!
This Knowledge base article explains in detail why you might see differences when you’re comparing data from Google Analytics and HubSpot’s analytics tools. There are several factors like the difference in how the tools count sessions, how bot filtering is configured or how the source of a sessions is measured. It’s generally recommended to focus on the trends between the two systems when looking at your results from HubSpot and Google Analytics.
I hope this helps!
Cheers
Mia, Community Team