Difference in numbers in Hubspot sessions and Google Analytics users

Marketing & Content Hub Reporting & Analytics
1

Hi,

I see difference in numbers in Hubspot sessions and Google Analytics users. But the weird part is that we have got around 246 users from UK in GA but that country is not at all there in Hubspot sessions for that week. Please let me know the reason

2

Hi @AVasu

Could you share a screenshot of what you see in GA and HubSpot, including the filters you have set?

When you speak about “users”, do you mean sessions or is there another tracking dimension you are looking at.

Generally speaking it isn’t unusual for HubSpot and GA analytics not to match 100%, this article explains why.

Thanks

Frank

3

GA Country Totals.PNG
GA Country Totals.PNG847×405 22.5 KB

GA Country wise total - 19to25 Dec,22
GA-Totals-Users, 19-25Dec.PNG
GA-Totals-Users, 19-25Dec.PNG625×406 16.7 KB

GA User total - 19to25 Dec,22
Hubspot Country-total.PNG
Hubspot Country-total.PNG988×553 21.3 KB

HubSpot Country wise total - 19to25 Dec,22
Hubspot Totals - 19-25Dec,22.PNG
Hubspot Totals - 19-25Dec,22.PNG1213×499 26.2 KB

HubSpot Session total - 19to25 Dec,22

Hi Frank,

I have attached the screenshots. Like mentioned in article I understand that the users of GA and sessions of Hubpsot will differ, but as you can see we got around 246 visitors from UK in GA but in Hubspot the country UK is not even there on top. How come the country analytics also differ?

Regards

Anuja

4

Hi @AVasu,

This is a known issue. HubSpot has an official knowledge base article that provides context and also outlines some steps you can take: HubSpot analytics and Google Analytics don't match

Best regards!