Change language for "Unsubscribe" Link

We would like the ability to change the language that appears when a person clicks the unsubscribe link at the bottom of our Hubspot emails. Right now the language just says “unsubscribe”. We would like the language to remind them that they don’t have to unsubscribe from everything, but can “manage preferences” instead and tailor their information from us. Giving them an option to either update their preferences or unsubscribe. This would allow our people the opportunity to simply change what they recieve instead of unsubscribing from everything.