Can I associate custom events with contacts or objects?

What the title says. I have custom events for my users and I want to associate those with their contact or user objects.
Is that possible?

Hi, @dino56 :waving_hand: Can you tell us more about what you’ve already tried? Or provide any additional details?

Hey, @LMeert, do you have any thoughts or experience you can share with @dino56?

Thank you! — Jaycee