We enjoyed seeing you for yesterday’s B2B Sales Workshop with Jordan Crawford. For those who missed us live, see a recap and recording below. PS: Don’t miss out on upcoming community events! All details are posted in events channel. You can subscribe to the calendar here. 
Takeaways 
Invest in lean customer acquisition and prioritize go-to-market efforts Use up and emerging tools to acquire customers - do so without breaking the bank You may need to stick to founder led sales for a longer period of time "The very best thing you can do for growth is pick your market." Pick a specific market and understand buyer behavior to inform growth strategies But - Building without testing the market can be risky and result in wasted resources “At the early stage, if your product is for everyone, it is for no one” Narrowing your target audience can lead to more effective messaging and differentiation If you narrowly define your audience, you get messaging for free (you know what to say because you are speaking with a niche audience) , you get targeting for free (you know who you are going after), and you get differentiation for free. Other resources mentioned: 
Lenny Rachitsky’s podcast episode with Geoffrey Moore 
Crossing the Chasm Jon-David Hague love that you had this on your bookshelf! 
Clay.com similarweb.com Connect with Jordan here, and get access to free tools at BlueprintGTM. --- This post was migrated from connect.com and was originally published at an earlier date.
Allie Kerr it was an excellent workshop. Jordan is very impressive. Fwiw, next to Geoffrey Moore on my bookshelf are Uri Levine’s new Fall in Love with the Problem and Keenan’s Gap Selling. Both also right in line with Jordan’s philosophy and tactics. --- This post was migrated from connect.com and was originally published at an earlier date.
What a line up. I haven’t read Uri’s new book, i’ll have to add that to my list! --- This post was migrated from connect.com and was originally published at an earlier date.
Recording Here Slides Here --- This post was migrated from connect.com and was originally published at an earlier date.
Hi Allie! I might be wrong but both links seem to lead to the slides. Any tips on how to access the recording? --- This post was migrated from connect.com and was originally published at an earlier date.
Emily, thank you for flagging! I’ve updated the link so it should take you to the recording. Let me know if it gives you any trouble! --- This post was migrated from connect.com and was originally published at an earlier date.