Join us for an exclusive B2B Sales workshop, Tuesday, April 23rd, led by GTM expert: Jordan Crawford. RSVP and add to you calendar here! Whether you’re a seasoned entrepreneur or just starting out, this event is tailored to founders and small agile sales teams, and designed to equip you with the strategies and insights you need to succeed in the competitive B2B landscape. We’ll be diving deep into the essentials of B2B sales, focusing on key criteria that drive success. 
Identifying your Ideal Customer Profile (ICP) and defining buyer personas Leveraging data to inform your sales approach Conducting effective research to understand your prospects better Crafting compelling messaging that resonates with your target audience Extracting actionable insights from customer interactions Come Prepared: To make the most of this workshop, come prepared with answers to the following questions: 
Who are your customers? How would they describe the value they receive from your product/service? What prompted them to seek out your solution? How did they discover your company? Choose your most typical customer and be ready to share insights about their journey. Why Attend: This workshop isn’t just about theory; it’s about practical, actionable advice from experienced founders who’ve been in your shoes. Learn strategies to master founder-led sales and maximize growth potential before expanding your sales team. This workshop is best for founders with 5 customers or more, ACV north of $12,000/year, and have received feedback from customers post-implementation. --- This post was migrated from connect.com and was originally published at an earlier date.