I’ve seen this topic pop up before, and it seems to have been an issue for a few years now.
Association labels should be able to trigger workflows. Our company has several different products that we sell, sometimes to the same company. Each product being sold has a different key contact for the buying company. We use our association labels to differentiate those contacts. At the Deal level, we use Pandadoc to send out our registration forms. Unfortunately, Association labels alone are not enough to transfer content from Hubspot to Pandadoc, the contact information has to be stored as properties in the Deal. I require an automation that moves the information from contacts to those properties based on association labels.
It would be great to receive an update on where progress on this feature is currently sitting.