White at the moment it’s possible to either assign a deal value (or a static value) to an event that gets passed to the Ads Integration (Like the Google Ads one) it would be very helpful to have the ability to select a custom property for the value. Some of us have an LTV calculation (through workflows or calculated properties) that would be more helpful than a single value for all MQLs for example.
LTV in this case could vary by source, channel, etc.