Adding personalization Token's to HTML using something other than the global value

Marketing & Content Email Marketing Tool
1

I’m trying to add a personalization token to an HTML field, with First Name as the contact property, and ‘Reader’ as the default value.

Can someone tell me the proper format to enter this?

I know that for the first name with just a global default I would insert {{contact.firstname}} , but what do I need to add to this to include my own default value?

2

Hi @AndreaLM,

This would be the format you’re looking for:

{{ personalization_token('contact.firstname', 'Reader') }}

Hope this helps!

3

@karstenkoehler - Thank you! that worked!