I understand that A/B tests need a specified timeframe where versions A and B are sent before their performance is compared. And if you pair this with the timezone send, the entire test could take up to 48 hours, first sending tests to contacts across (potentially) all time zones, then waiting up to 24 hours again for the send of the winning version. BUT if the A/B testing time zone emails feature was limited to a 50/50 test with no winning version send, I would think it would make things much easier.
Status: Idea Submitted
I totally support this idea! We’ve always wanted to run A/B tests as easily as possible (with the native feature) without having to sacrifice the timezone sending option. We know there are workarounds, but you can’t sustain an official email testing program with just workarounds.
We need time zone sends for 50-50 A/B tests. Thank you!