Is it possible to A/B test forms on a single landing page? Or would we have to create different landing pages to host the forms we want to test?
Thanks.
Hi @RobSommers
HubSpot Professional and Enterprise offer A/B testing for landing pages. Using the A/B testing feature you can create two variations of the same page and compare their performance while testing different variables. You can definitely test forms on your landing page variants. All you have to do is create an A/B test for your landing page and then edit the B variation so that it uses a different form.
Here is an article from our knowledge base on how to set up A/B testing for landing pages: https://knowledge.hubspot.com/landing-page-user-guide-v2/how-to-ab-test-landing-pages.
Rami
Thanks for the reply.
This would be useful only if you are using Hubspot landing pages. It would be wonderful to have A/B testing within forms as that will allow embedded forms to be A/B tested as well.
And in today’s day and age it is a must have feature!!!
Regards,
Pratik
+1 to Pratik, being able to A/B test forms that are embedded on non-hubspot pages would be very helpful.
There are a number of existing A/B testing platforms that you can use in conjuntion with embedded Hubspot forms to A/B test. The best free one would be Google Optimize. You’d set up the two forms you want to test in Hubspot, then Google Optimize can run the A/B test between them using the embed codes.
If your on Hubspot Pro or Enterprise, then yes you can A/B test different forms on a landing page. The two variations function like two separate landing page. You can change module content and even use different templates between the two.
Click the Create A/B Test at the top of the page under the settings tab.
Thanks. 
It’s 2019, and Hubspot doesn’t have A/B testing for forms?
Is this even a planned feature? I can’t believe we’re limited to landing pages - that makes no sense when forms are meant to be either a popup on a site, or embeded on some page that’s most likely not a HS landing page.
Hi @myworks-peter,
If you are would like to see this implemented in the future, I would recommend upvoting this idea on the ideas forum. Watching that space will be the best way to receive updates on this feature request.
Thank you,
Jenny
Hey has there been any progress on this? I’d love to A/B test individual forms on non-HS CMS pages as well!
Matt
Hello @msantos00, good news I was able to find [this post in the HubSpot Community Ideas forum](http:// https://community.hubspot.com/t5/HubSpot-Ideas/A-B-Testing-Forms/idi-p/11502). That is currently on planning!
Upvoting here will alert our Product Team to the popularity of this request. Doing so will also auto-notify you if/when this functionality becomes available within HubSpot. You may read more about how that review process works here.
Kindly,
Pam
Hey PamCotton, I’d like to upvote this idea, but link you shared is giving me an error. Is it possible for you to repost it?
Hi @LC14 hope you are doing well!
Here is the link:https://community.hubspot.com/t5/HubSpot-Ideas/A-B-Testing-Forms/idi-p/11502
Best,
Diana
Thank you!