HubSpot Ideas

Shay

A/B Testing Forms

Migrated from legacy feedback forum with 39 votes.

 

There currently isn't a way to A/B test forms. I'm assuming other users out there would be interested in A/B testing whether or not certain fields create higher form submission drop off than others.

HubSpot Updates
February 11, 2022 05:02 AM

@Esthervand 

To add more clarity here - we did not complete the development of the Forms A/B  testing feature and it was never in the beta testing stage. We had to drop this before the development was fully done to address other priorities. I hope that clarifies.

 

Thank you!

 

Regards,

Sabari Ram 

Senior PM, Forms & Feedback Surveys

February 11, 2022 03:21 AM

@PaddyBlocks  Thank you for your inputs. Yes, we would definitely like to revisit building Forms A/B testing feature later. We are not actively pursuing it now in order to focus on other feature improvements.

 

Regards,
Sabari Ram

Senior PM, Forms & Feedback Surveys

Not Currently Planned
February 11, 2022 02:42 AM

Hi Everyone, 

 

Forms A/B testing is not being built at the moment and the beta mentioned in the above thread is not active.

This is not to say that this idea will never be developed, just that there are no plans to do so at this time.

 

We will consider this feature in the future. Thank you!

 

Regards,

Sabari Ram,

Senior PM, Forms & Feedback Surveys

April 23, 2021 05:48 AM

Hi Community, taggin the new PM for Forms and Feedback @SabariRam here for some more details

In Planning
March 09, 2020 08:07 AM

Hi everyone, 

 

Just to let you know our team is currently working on this feature. Please DM me if you're interested in joining a Beta when it's ready. 

 

Thanks,

Dom

PM Forms 

45 Replies
Pratik
Contributor

Agreed. This is a must have for embedded forms...

frankschouten
Member

Yes please! This is a much needed feature for embedded forms.

cpieri
HubSpot Employee

This would be a great function for this particular use case: If someone has workflows that use forms as the enrollment criteria, creating a new form to test in an A/B landing page is not really a smooth solution because all the enrollment criteria has to be replicated for this new form.

jknapp
Contributor

This will be huge for me, We are trying to keep our forms as light as possible for a conversion ease of use but also would like to provide the information sales is asking for. Testing feilds in an A/B environment without having to maintiain two forms and a landing page will save my team extra effort and get the maximum result.

myworks-peter
Participant

+1 here!

jspratt
Participant

Would love to see this functionality. Would be super useful in the workflow example mentioned by @cpieri  above, and beyond that, just the ability to test form completion rates on the same page with different levels of info required, to find that perfect balance between what our team needs and what people are willing to give us during a first inquiry.

ravenousblue
Participant

Would love a/b testing form field functionality.

ablecker
Member

Agreed - we would really love to have the ability to A/B test in pop-up forms that are going on our website, not HubSpot landing pages.

UBL
Member

Yes please! +1 from me

ClariceGr
Member

+1 from me. It's crazy that this isn't possible yet. 

leahk
Member

+1! 

connietam
Member

Pretty much everything in this forum explains why this feature would be really helpful!

AnnafromVoltera
Member

+1! 

danpilat
Member

+1

Hawk-Steve
Contributeur de premier rang

Good idea, +1 from me.

 

Use case: Embedded Hubspot forms in wordpress/drupal/ee/etc can't be A/B tested. Having this feature will allow AB testing to be performed at form level, not WP/LP level.

gravity_js
Participant

+1 to this. We don't use the landing pages as much as we use forms. The ability to a/b test them is high on the list.

AllisonBromwell
Member

Another vote for this.  I'm not sure why HubSpot wouldn't want to add this based on the feedback they are hearing from their users.

ctgrev1
Participant

This would be super helpful!

DomRychlik
HubSpot Product Team

Hi everyone, 

 

Just to let you know our team is currently working on this feature. Please DM me if you're interested in joining a Beta when it's ready. 

 

Thanks,

Dom

PM Forms 

KiwiJen83
Member | Platinum Partner

I'd love to join the beta…really wishing I could A/B test a pop-up form today!