Hi @drafeedie
In our experience (we’re a HubSpot Partner Agency) we’ve found every organisation that manages past customers varies. BUT, most organisations don’t keep in touch which – in most cases is a lost opportunity.
We divide deals that are “Closed Lost” into “Closed Lost Nurture” and “Closed Lost”. And, if we weren’t so busy, we’d be nuturing the people in the “Closed Lost Nurture”.
Curious to know how other people handle this?
Mike