New Lifecycle Phase Cancelled

HubSpot Ideas

Status: Idea Submitted

1

At the moment, Hubsot neglects the reality of the customer lifecycle, which includes the time after being a client / subscriber. The customer can, for various reason, cancel being a customer, if e.g. the business model is a subscription to a service or he chose to select products from a competitor.

What is missing then (goal) as a selection in the lifecycle phases is “cancelled”.

The value will be correct customer statistics including lists of cancelled customers and a lifecycle phase that should not interfere with the conversion rate (conversion rate untouched by changing phase from customer to cancelled).

2

Seems super easy to add and so needed instead of all the workarounds that are offered in the community. Canceled/Churned/Former Customer - whatever you want to call it, it’s needed, especially if you want to retain all their previous stage progression instead of clearing it and moving them back to Lead.

3

We just started using Hubspot and I am stunned this is not a part of the Lifecycle. How do you work around it today? A property? Use “Other”?