Track UTM Parameters

[lucascarabajal]

Hi!

Is is possible to track all UTM parameters of a contact? 

Right now, I'm able to track the first & last UTM adding those fields to my forms but I need to track the intermediate parameters.

Best regards,

[SNigam]

Hello @lucascarabajal ,

Yes I think its possible to track all UTM parameters of a contact in HubSpot. HubSpot allows you to track UTM parameters through the use of tracking URLs, which are unique URLs that contain UTM parameters and are associated with specific marketing campaigns.

To track all UTM parameters of a contact, you can create a custom property for each UTM parameter (e.g. utm_source, utm_medium, utm_campaign, etc.) in your HubSpot account. You can then add these custom properties to your contact properties and map them to your tracking URLs.

To track intermediate parameters, you can create hidden form fields for each UTM parameter and add them to your forms. When a contact fills out your form, the hidden fields will capture the UTM parameters and store them in the corresponding custom properties in HubSpot. You can then use this information to analyze the effectiveness of your marketing campaigns and optimize your strategies accordingly.

Thank you 

Shubham Nigam

[lucascarabajal]

Thank you!

That is currently set up and I am able to track the first and last UTM of a user who converts on my form.

What I need is to track the intermediate UTM parameters of a lead.

For example, if a lead converts first through Facebook Ads, then through Twitter Ads, then through Linkedin and finally through Google Ads, I am only able to track Facebook and Google, but not the other sources.

Is it possible to see this history somehow in HubSpot?

[BootstrapC · Accepted solution]

Check out this great walkthrough of how to set this up. https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/How-to-pass-UTM-parameters-to-HubSpot-fo...

I also just learned today there are some new UTM parameters in GA4 especially important if you are running paid ads. like utm_source_platform

https://support.google.com/analytics/answer/10917952?hl=en#zippy=%2Cin-this-article