Sep 8, 2021 4:27 AM - edited Sep 8, 2021 4:28 AM
As a workaround, similar to auto-populating form fields with query strings, we can use the UTM parameter to auto-populate a hidden form field. When the form is submitted, the UTM parameters will be passed through to corresponding HubSpot properties.
Step 1: Create corresponding HubSpot properties
Step 2: Add the corresponding properties to your HubSpot form
Moving forward, when a visitor is directed to your form page using a tracking URL appended with UTM parameters, these hidden fields should automatically populate. When the form is submitted, the contact’s new UTM property values will be updated.
Hope this helps!