Forms in WebflowSOLVE
3 weeks ago
Hello, I'm new to Hubspot and have a lot to learn!
Since we want to redesign our website, we are considering both Webflow and Hubspot CMS.
While it would be great to have help understanding pro and cons of going with both (since they would have to be integrated with the HS growth suite) what I'm interested to know now is if native HS forms can be easily embedded in Webflow (for example in Squarespace that is almost impossible without a workaround due to Ajax issues)?
If native HS forms cannot be easily embedded, will Webflow forms send contacts info to HS crm simply by having the tracking code installed on the website? Or do we need a more elaborate solution? Ideally, I also want to avoid using Zapier.
Follow up questions, if Webflow forms do send contact info to the HS crm just with the tracking code, will then also track views/rates or not (I think I already know the answer, but hey, no harm in asking!).
Lastly, if using Webflow forms, do I need to create a mirroring form in HS? This I found some confusing info on, so I'm very uncertain about it.
Thanks in advance for taking the time to read and answer and if anyone wants to weigh in on which CMS should we choose, go for it!
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3 weeks ago
Thanks for your reply @MatthewShepherd 🙂
So this means that there is an easy, straightforward way to embed Hubspot forms in Webflow and rip all the benefits that go with that! That's good news!
I'm still uncertain whether to go with HS CMS (since we just got the growth suite) or go with Webflow. To your knowledge, are there any other limitations in integrating HS with Webflow? There's probably a lot I didn't think about yet!
Your help is much appreciated. Have a great week!
3 weeks ago - last edited 3 weeks ago
Beyond the collections issue I mentioned, I don't know of any other limitations in integrating HubSpot with Webflow. Which CMS to go with really depends on your needs, goals, level of design and development experience, and budget. What I would say is, HubSpot CMS is designed to help you easily use your CRM data in your CMS, Webflow doesn't really offer that two-way connection. To me, Webflow is a great CMS for designers that need to easily create simple websites without much coding knowledge. HubSpot allows for both drag and drop design as well as fully coded template development, but their drag and drop functionality isn't quite as slick as Webflow's...yet.
Both Webflow and HubSpot are proprietary CMSs, so depending on the complexity of your site you will end up finding something that's tricky or not possible to do. With Webflow we had issues around dynamic collection pages and URL structure for SEO. We haven't had those issues with HubSpot CMS, but there are speed optimisations we like to do on WordPress sites that we can't do on HubSpot CMS (though HubSpot hosted sites are pretty fast as long as you are careful with scripts, image sizes etc.).
Most clients that we work with that are just starting out with HubSpot and are not sure which CMS to choose, tend to build their websites in WordPress (though that generally requires self-hosting and management, which brings its own potential issues) and then transition to HubSpot CMS once they have become more confident in using HubSpot's marketing and sales features and can see the benefits of having their CMS fully integrated with marketing, sales and service toolset.
This page provides some comparisons of HubSpot CMS versus some other leading CMSs e.g. WordPress vs. HubSpot. But unfortunately, it doesn't mention Webflow.
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