Hi HubSpot,
I'm missing in HubSpot one feature and I believe I'm not alone. From my point of view HubSpot losing a lot of potential in eCommerce.
A would like to talk about product recommendations or product personalization. This feature is commonly based on ML or AI and another automation tool like Marketo, Exponea, Mautic have this feature.
Product personalization commonly works on visitors behavioral and show them the product what they more likely to buy. You need only product feed, web tracking and something like embed code put to your website or email or blog or wherever customer could see products.
I believe that personalization has its place in Inbound methodology. So why not?
I know it's a big development so maybe find some partner and integrate this feature or the whole solution.
What I know this feature will open HubSpot the door to the eCommerce space.
What do you think?
Hi @Luckone and all who upvoted, thank you for your patience here. We are very excited to share a step 1 in our product recommendations journey. We have delivered a Simple Recommendations tool in the Marketing Email editor (in Product module) that lets customers select from some pre-defined attributes like top sellers, recently added & price. There is more in THIS knowledgebase article.
We know customers want recommendations with AI to determine products that customer will be likely to buy. This is something we are working on but I do not have a difinitive timeline on delivery as yet. I will share more on this as soon as we can. Hang tight, we are listening to the great feedback and ideas. We would love to hear your feedback on this feature in the interim.
Best,
Shane
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